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ABOUT ME

I'm a branding and marketing pro with an enquiring mind and a passion for great design.

I'm curious about the world around me and never content with the status quo.

I'm fascinated by well-designed brands - how they engage people and how they improve lives.

Iconic brands and experiences are crafted and nurtured. This is what I do best.

  • Brand Positioning & Identity

  • Product & Service Experience Design

  • Marketing, Messaging & Channel Strategy

  • Creative Concept Design & Production

  • Marketing Automation & Performance

  • Digital & Real World Activation

My latest projects

MY PORTFOLIO

cloud_circuit | DEMO SOUNDTRACK VIDEOS

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EXPERIENCE DESIGN

I founded a logistics tech firm to help online consumers get a more convenient, successful delivery every time, to help retailers reduce their cost-to-serve and offer a better brand experience and to help delivery companies eliminate service failure, delays and manual processes. I designed and produced an MVP app with 20+ data services and created the mydelivery brand.

PRODUCT CAMPAIGN - EUROPLUS

GOAL: Launch DHL's day-definite service that set the new standard for road deliveries in Europe versus competitors | Accelerate growth to 2 times the market rate

SCOPE: 18 markets |  Print, Digital, Direct Mail 

RESULT: Successfully integrated the EUROPLUS product into the DHL portfolio | Significantly boosted volume and revenues for day-definite services and third-country imports

BRAND CAMPAIGN

GOAL: Reinforce DHL’s position as the global leader in international express delivery and grow market share

SCOPE: €40m integrated campaign, 120 markets,  Reached >1billion people

CHALLENGE: Led a totally new team of 4 creative and media agencies all in different countries to launch the campaign in just 12 weeks worldwide

PRODUCT CAMPAIGN - FASTER TO ASIA & THE USA

GOAL: Promote DHL's wider coverage of 9 & 12 service across Asia | Launch DHL's Next Day Service to the US 

MEDIA: €5.5m Advertisng & Direct Mail Campaign

RESULT: Reached 175 million people and strengthened DHL's leading position on Local Strength Worldwide

PRODUCT CAMPAIGN - BECAUSE TIME MATTERS

TASK: Strengthen DHL's position for morning deliveries across Europe vs competition | Increase share of Express 12 deliveries by14%

MEDIA: €4m | One of the first brands to use short TVC formats 

RESULTS: Beat TNT as the most recognized brand for morning deliveries | Generated >25,000 leads and €4m in revenue from new and future opportunities

PRODUCT CAMPAIGN - BY 9. By 12. BY DHL. 

TASK: Increase awareness and usage of DHL's 9 and 12 delivery services 

SCOPE: €7m European Integrated Campaign

RESULT: Reached 390 million people and generated new business from190,000 customers

BRAND/PRODUCT CAMPAIGN - NOTHING STOPS US

TASK: Strengthen DHL's leadership position by highlighting its wide coverage of 9 and 12 deliveries and the personal commitment of its people

MEDIA: Advertising, Digital, Direct and Sales Tools

INDUSTRY RECOGNITION: Nominated at the Cannes Lions Advertising Festival

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PRODUCT CAMPAIGN - IMPORT EXPRESS

TASK: Reverse the decline in import volumes in 2005

RESULT: Reached 650 million people and delivered 18,500 qualified leads and 14,500 new accounts which delivered €10.5m in new annual revenue and sustained volume growth.

TAKE 2: Refreshed and expanded in 2011 for a  €15m global campaign - reached 90 million people and achieved double-digit revenue growth and market share growth on key lanes

SALES STIMULATION PROGRAMS

TASK: Communicate the goals and key elements in each sales cycle and energize sales managers and execs to achieve success | Leverage movie & sports sponsorships and ad campaigns in the creative concepts

SCOPE: Deployed in 30+ countries, 2-3 cycles per year

MEDIA: Videos (eg. the European Sales Management Videos above), Letters/Brochures, Posters, Presentation Kits, Printed Materials, Promotional Items, Events

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BRAND IDENTITY

TASK: Development of the new DHL brand identity and implementation across all network assets 

SCOPE: Global roll-out within 1 year and a €50m budget

MEDIA: Planes, Vehicles, Signage, Buildings, Offices, Uniforms, Packaging, Websites, Marketing Brochures, Stationary, Promotional Items, Imagery & Communications

BRAND CREATION

Name | Logo | Colors

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PRODUCT CAMPAIGN - US TRADE LANE

TASK: Reverse volume decline on the US trade lane in 23 countries with a targeted marketing & sales campaign and new pricing tactics

SCOPE: Eastern Europe, Middle East, Africa

MEDIA: Digital and Direct Mail Campaign 

RESULT: Reached 80,000 customers, generated >3,000  leads and achieved revenue above target despite the recession.

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BRAND CAMPAIGN - LOCAL STRENGTH

TASK: Promote DHL as the best choice for local deliveries following the integration of acquired domestic companies into DHL's international network across Europe 
MEDIA: Print, Digital & Direct Marketing, Sales Promotions, and Radio:

PURLEY LOCALLY
00:00 / 00:29

BRAND/PRODUCT CAMPAIGN - HEAVYWEIGHT

TASK: Grow volume of heavy weight shipments | Increase awareness of the 'new' DHL and its services for heavy-weight shipments
SCOPE:Advertising, Digital, Direct Marketing, Sales Tools

RESULT: Used the force of gravity to increase engagement with the DM | Increased revenue by over €100m

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DIGITAL CRM & MARKETING PLATFORM

Architect of DHL's digital CRM strategy and digital marketing platform and developed an an email automation solution integrated with our sales database, increasing contacts from 500k to >25million per year and eliminating manual lead entry.

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BRAND POSITIONING

TASK: Represent DHL Express to Deutsche Post World Net  following the acquisition in 2001 |  Development and implementation of the new brand architecture, strategy and identity.

RESULT: A future brand strategy integrating well- established brands with DHL as the mother brand and the creation of a distinctive core value proposition and tagline for all express, freight and logistics divisions that formed part of the new DHL brand.

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POINT OF SALE PROMOTION

Price and promotion cards for APSU beauty products

INTERIOR DESIGN & PROPERTY MARKETING

LA FERMETTE DES ALOUETTES

Renovation | Concept | Decor

Website | Videos | Welcome Pack

Short-term Rental: Listing, Pricing, Bookings, Guest Relations

VIEW MORE PICTURES HERE

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+1 828 386 7409

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