Catchy Copy Captures Attention 

'A compelling headline grabs attention and encourages the reader to learn more. ... Research shows that we see about 10,000 ads daily, compared to about 5,000 ads per day in 2007. As this number rises, the attention span of your audience decreases.'

Visibilty is Vital  Many businesses seek instant gratification from their marketing - expecting a surge in sales from a single ad. But the truth is - you need to be seen regularly to become a household name and become a valued part of your customers lives. Is your brand being seen in the best places to attract attention?

CONSISTENCY IS KEY TO STAYING AT THE FRONT OF YOUR PACK

When budgets tighten, businesses tend to reduce their media channels. This presents an opportunity for you to not only stay in front of your audience but strengthen your brand image by standing out more. Even McDonald's learned the hard way by pulling back and loosing share to competitors.

FREQUENCY BUILDS TRUST 

The more often a business is able to position itself in front of their target audience, the more likely it is for their audience to become paying customers.

UNLOCK THE POWER OF CONTENT MARKETING 

Storytelling is a powerful way to connect people emotionally to your brand and social proof is one of the most important factors in customer's decision making process. Use that to boost leads and sales in your business.

BUILDING A BRANDING STRATEGY IN 3 SIMPLE STEPS Marketers see website traffic rise by combining print with digital and an article by Business 2 Community states that 60% of consumers feel more positive about a brand after reading custom content.

BREAK THROUGH THE NOISE  Consider going where your competition doesn’t already exist instead of competing in the same arena. Tapping into a trusted market by combining print with your digital outreach will make a bigger impression and lasting impact on your target audience.

TRUE EXPERTS SHOULD FOCUS CAMPAIGNS ON PROFITS  

'One of the biggest mistakes small business owners make is to think advertising and marketing are only about getting new leads. It isn't.'

LOCAL STORIES BRING PEOPLE TOGETHER:   We are proud to connect people and create positive relationships in the community. The type of content you create or sponsor is what most people will associate your business with. Make it personal!

PLAN WELL, INVEST WISELY   Planning your media mix is key to growing your brand and your business - but be careful not to miss out when opportunity knocks! Especially if it saves you money over time and grows your profitability in the short term.

WHY PEOPLE LOVE BVM's LOCAL MAGAZINES With 15 years experience, they know what makes people smile and foster important connections in the community. Purely positive stories & eye-catching design helps too!

BRANDING TIPS Here's how to effectively target consumers so you can become the go-to source for services and products that are close to home. 

DOES YOUR BRAND SPEAK HUMAN ? Content marketing helps people bond with brands and find intrinsic motivation to buy - especially when you speak their language and not yours. Don't just replicate social media content, build relationships with stories that inform and entertain.

BRANDS AREN'T SEASONAL OR CYCLICAL Being in front of your key audience consistently over time isn't only the most effective way to stay top-of-mind and build brand loyalty, it's also better for your budgets! Is your brand always present and enticing people to support your business when they are ready to buy?

RIGHT MESSAGE | RIGHT PLACE  Personalized messaging is more powerful for your business and engaging to your customers.  Micro-targeting helps you deliver it to the right audience and resonate more effectively.

TELL ME A STORY  The key to unlocking content marketing

SMALL BUSINESSES | BIG OPPORTUNITIES Successful small
businesses are the fabric of strong local communities. Reach out in the market and own your space. Remind your tribe that you are there to serve them and why you are second to none.

THRIVING AND GROWING IN ANY ENVIRONMENT How to remain at the forefront of your industry and maximize opportunities in an economic downturn

SCIENCE SAYS: PRINT STILL WINS Why should print be a part of your marketing portfolio? 

Big Benefits for Sponsoring Businesses 

A study by the National Association of Local Businesses shows an average 25% increase in local brand recognition compared to those that did not participate in sponsorships. How are you supporting the communities that you serve and creating opportunities to connect with them?

Brand Connections Are Emotional

Brain studies show that people use emotions more than information with evaluating brands. Do your marketing campaigns focus only on facts or tap into emotions?

WEATHERING THE ECONOMIC STORM WITH CONSISTENT MARKETING PROVES FRUITFUL

Demonstrating value and choosing a targeted strategy delivers sales results. Research shows that "companies who advertised aggressively during the recession saw 256% higher sales than their non-advertising counterparts."

THE RULE OF SEVEN 

In the world of advertising, the rule of seven suggests that it takes an average of seven impressions for a potential customer to reach a buying decision.

WANT YOUR MARKETING DOLLARS TO HAVE A GREATER IMPACT?

Combining print ads with a digital component has been shown to increase the effectiveness of marketing campaigns by 400% compared to only using one form of media.

THRIVING LOCAL BUSINESSES ARE A BIG PART OF THE COMMUNITY Small businesses are the backbone of the local economy. The most successful have strong values that differ from their competitors and are an active part of the community they serve - present consistently in the lives of their most valued clients so they are always there when someone needs them.

BE THERE FOR YOUR AUDIENCE WHEN THEY UNPLUG: 'Branded content has been shown to boost credibility and trust...and is the top priority for about 80% of marketers.' Print media has a proven power to be more memorable and helpful content  more convincing for people.

SOME JOYS CAN'T BE DIGITIZED:  

"I unfold the paper, and the world opens up to me as through a parting cloud." Great article - and the beauty of BILTMORE LIVING and all BVM private community publications is that they are FREE to all residents in the neighborhoods that we serve.

THERE ARE PERKS TO LONG-TERM BRANDING   Make a stronger impression through consistent and continual presence. “If it’s done well, you’ll attract your target audience to your brand and spend less on chasing them with advertising.”

PRINT & DIGIAL - THE PERFECT PARTNERSHIP  Pairing print and digital advertising in your branding campaign not only expands your audience, but it also increases the chances of consumers making a meaningful connection with your business.

THE LONGEVITY OF PRINT One of the most important aspects of branding is connecting with your audience on an emotional level and print helps do that in a tangible way. 

PRINT IS STICKIER Storytelling is a wonderful way to engage your consumers and delivering your story in print makes it memorable and more trustworthy - especially in today's world!  

A REFERRAL IS THE HIGHEST COMPLIMENT  Your trust in us and recommendations to other local businesses means more than you know. Our Referral Upgrade Program is a way that we can say Thank You for sharing them with our readers and helping other local business owners to succeed.

GEO-MARKETING DRAMATICALLY INCREASES CONVERSION & ROI  Not only is it effective & efficient, it is a way local businesses can connect with their community and build personal rapport with an important audience.

ARE YOU GROWING FANS OR JUST TRANSACTIONS?  A durable campaign is the "single most important driver of effectiveness". It's 3x's more likely to drive market share growth and 60% more likely to deliver profit improvement than short-term, tactical actions.

ADVERTISING WITH INTEGRITY  Being true to your brand values and identity in your advertising efforts takes a clear vision and intention. As the digital world evolves, thoughtful planning and media selection is key to ensure that every interaction with your brand resonates positively and builds trust with your target audience. 

BRANDING THROUGH UNCERTAINTY Be visible in your community and lead with empathy, stability, trust and forward thinking

ADS BUILD BRAND LOYALTY Strengthen your brand through community building and sharing your voice and your vision through ads and content tailored to each target group

Learning About Your Community Is Key To Your Success 
Local businesses have an advantage in understanding the pain points of their community members and providing personalized service. Ads that teach your audience instead of preaching to them can be a valuable resource to the community and serve to demonstrate that you truly care.

Long-lasting Loyalty vs Instant Gratification

Branding is far more capable of winning over the hearts and minds of potential customers than direct response advertising. By engaging and earning the trust of your community, you earn their business not just once, but over time. That's better for building brand value and your bottom line.

ARE YOU CREATING LASTING RESULTS FOR YOUR BUSINESS? 

Research shows sustained advertising  leads to higher profits and sales, while short-term advertising does not produce consistent results. While your competitors may be cutting back, this is your opportunity to shine and win more customers. Those that continue to invest in marketing weather downturns better than those that do not.

DO YOU HAVE UNFINISHED BRAND BUSINESS? 

Only up to 65% of businesses have taken the time and care to establish their value proposition. Yet around 90% of consumers have not decided who to use until they start researching their options. Make sure your brand building blocks are stacked up for success.

PRINT MUST BE PART OF YOUR MIX FOR TOP ROI Print media was shown to be 35% more engaging than email advertising in a Marketreach study and 70% of consumers say that it's mail that makes them feel more appreciated. Social media combined with print produced 163% more profits than digitial alone!

THE POPULARITY OF PRINT The number of magazine readers in the US is soaring with over 222 million readers in 2021 and more than four out of five Americans trusting print ads found in newspapers and magazines.

TO BE SEEN ISN'T JUST ABOUT AWARENESS, IT BOOSTS IMAGE: Catching the attention of your target audience will ultimately lead to more customers recognizing your business above the rest.

HOW TO BUILD A TWO-TOUCH BRANDING CAMPAIGN:   Long-term branding campaigns are effective because of their repetitive and consistent approach. Multiple media types go hand in hand to strengthen image and bonding with your brand. We make that super easy for your business!

MAKE YOUR MESSAGE MORE TANGIBLE   Compliment digital with print to make a bigger impression. According to Cleverism, “Studies have shown that the majority of people still prefer the hard-copy issue than the online counterpart of the newspaper they enjoy reading.” 

4 Reasons Why Print Connects Well with Readers  Many businesses work hard to offer a unique and valuable product or experience to their local customers. Their marketing spend should work just as hard to connect in the best ways to key audiences.

THE POWER OF PRINT Print advertising remains one of the strongest ways for businesses to reach valued consumers in their local area.

EMPATHY IN MARKETING IS DRIVING INNOVATION 'New research suggest that businesses willing to be nimble, innovative and humanize the consumer experience are the ones rising to the top in today's unprecedented socio-economic climate.' 

PURPOSE OVER PANIC Refocusing on your purpose is key to successfully navigating major market shifts and changes in consumer behaviours. Communicating that purpose consistently is reassuring and captures loyalty and new customers.

COMBINING TRUST & CONVENIENCE TO STRENGTHEN YOUR BRAND  Managing your media mix to benefit from the trust- worthiness and exclusivity of print and the popularity of digital media boosts the impact of your investment. It's not an either/or but a balance you must strike.

LOCAL SPORTS FROM LOCAL VOICES  A new way to celebrate sports achievements and find national and local sports news

THE CRITICALITY OF CONTINUITY  There are so many reasons to commit to continuity, it's crazy not to!

BRANDS BRING PEOPLE TOGETHER How to evolve your message in a meaningful way

ACHIEVING TOP OF MIND AWARENESS Key elements to making your message more memorable