I love how Jason and Maja at Carolina Outdoor Lighting show what they do - literally - in the shading of their logo.
On their website, the visual effect works really well:
This attention to detail in their brand design demonstrates their professionalism and attention to detail in the work that they do for their customers too.
Plus, it's a competitive market and this design gives them a unique, creative character to help them stand out from the pack.
It's a great example to show how branding shines a light (pardon the pun!) on the core values and personality that a business and its people possess.
How hard does your brand design work for your business?
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